What You Should Know About Businesses This Year

What Is The Google Penguin Update?

Google rolled out one of its most talked about algorithmic changes since the Panda update in February 2011 on the 24th April. Many lost rankings and in the process, most of their web traffic because it impacted so many websites which is why it has been talked about so much.

Needless to say, this can be catastrophic for most businesses that heavily relies on traffic referrals from Google. But why were so many websites affected by the “Penguin update” and what is it exactly?

It is Google’s job as the leading search engine to make sure that the results that it produces are relevant and of a high quality when we use Google in some way or another to find information. Maintaining faith in Google and continuing to use the service are the users in that way. Webmasters that were over optimising their websites, building spammy back links and generally abusing the Google guidelines in order to rank better within the organic search results is what the latest update was said to target. Penalised by the algorithmic filter and demoted in the search results are the sites that over the years had been gaming the system somewhat which is the reason that Penguin was implemented. Considering that Google receives hundreds of millions of search queries every day, millions of websites are being penalised and around 3.1% of search queries which are said to be affected by the update.

The Penguin update is not a manual penalty which is worth noting, where a human has followed say a spam report and taken action. An algorithmic update which filters out sites based on certain criteria which assesses whether or not a site has been over optimised or been building spammy back links is what the Penguin update is.

It is pretty likely that you were hit by it if you lost pretty much all of your websites traffic from Google just after the 24th April. One thing that is noticeable is that, appearing to retain their page rank and continuing to be crawled and indexed are the sites. It could be that these sites have now been devalued meaning that the links that were pointing to your site previously have also been devalued if you obtained many low quality links or paid links. This can appear to be a penalty but in fact, due to a devaluation of those incoming links, this is purely a natural drop in rankings.

The future of marketing of your site is clear for us. You will need to start adopting a different approach to your online marketing if you have been affected by the Penguin update.

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